Events
eCommerce Industry Dinner
6:00 Hors d’oeuvres &
Cocktail Reception
6:30 Dinner
When: March 20, 2007
Where: Dallas, TX
Nick and Sam’s
3008 Maple Avenue
Dallas, TX 75201
214.871.7444
RSVP:
Bradley Heritage, 646.442.6988,
Industry Experts Attending:
Raghu Bala
CTO, Primedia
Raghu Bala is CTO at Primedia, where he manages 200-plus Internet properties including such brand names as MotorTrend, Automobile, Hot Rod, and more. He helps set strategy and participates in the management of technologies including Internet search, Search Engine Optimization, Internet Advertising, Internet Video programming, and other technology functions. Raghu has founded two startups in his 17-year career—both sold to public companies (NYSE: KEA) and (NASDAQ: INSP). He was a Director at Yahoo prior to Primedia, helping run Yahoo’s Contextual Search Business. He was also a Director of Search and Directory products at Yahoo, helping in M&A activities related to Online Yellow Pages, Internet Advertising, Click Fraud, and more. He taught at Columbia University’s Computer Technology and Applications Program and is the author of several books and articles on technology topics for Macmillan, McGraw-Hill, and Microsoft Press. He possesses an MBA (Wharton), an MS in CompSci (RPI), and a BS/BA in CompSci/Math (SUNY Buffalo) and is a member of Mensa. He has consulted for McKinsey & Co and Goldman Sachs.
Michael Schornstein
Development Officer, Retail, Yahoo
Michael Schornstein was most recently the Development Officer for Spot Marketing at Yahoo. He was responsible for developing, branding, and launching Yahoo! Spot Marketing, the corporation’s first spot media initiative. Michael was initially recruited to Yahoo! in 2003 to rebuild the retail category, where he developed and executed Yahoo’s first traditional retail-focused national strategy. He created and launched Retail Direct, the first packaged product designed to measure online advertising’s impact on offline sales, and launched Brand Connect, the first online consumer targeting product to serve graphic advertising based on consumer brand name search. Prior to Yahoo, he was SVP of Marketing for Warnaco. Among his Warnaco accomplishments were: introducing strategic brand marketing and life-cycle management to a $2 billion-plus fashion leader and repositioning and relaunching eight brands—over $1 billion in revenue. He has an MBA in Marketing from Vanderbilt University and a BA form Tulane University.
Christian Busch
Director of Online Marketing for Doubleday Entertainment
Christian Busch is the Director of Online Marketing for Doubleday Entertainment, a partnership between Time Warner and Bertelsmann. His team of 20 people is responsible for the Online and Email Marketing and business development for 35 eCommerce websites that make up the fourth-largest network in the book vertical, with more than $150MM in annual revenue. Christian has initiated several new initiatives for the company. He is also a seasoned publishing executive with experience both in the US and Europe and is a regular speaker at industry events. He also has completed consulting assignments for several online companies. Christian has spent the five years since earning his MBA with the Bertelsmann group of companies.
Experts provided by Nitron Advisors ()
Majestic Research Representatives:
John Aiken
Managing Director, Head of Equity Research
John has received broad recognition for his in-depth coverage of Majestic’s Internet Media, eCommerce, and Online Travel sectors. He received a BS in Biological Statistics and Computational Biology from Cornell University with Distinction in Research and a Master’s in Operations Research concentrating in Financial Engineering from Columbia University. John has regularly been quoted in the media, including The Wall Street Journal and The New York Times and has been featured in Barron’s.