Majestic Research

Las Vegas Review Journal

'Luckiest Day' Just That for Casinos

Published: July 15, 2007

So how did Strip casinos perform on 7-7-07?

One gaming analyst said the “Luckiest Day of the Century” was good for casino operators.

Matthew Jacob of Majestic Research told investors last week that casinos showed a significant jump in slot machine and table game use from a year ago.

Jacob based his findings on proprietary data and analysis.

He said overall game use was up 22 percent, comparing Saturday, July 7 with Saturday, July 8, 2006. Table game use was up 24 percent, while slot machine play was up 22 percent.

“On a sequential basis, game usage on 07/07/07 was 15 percent higher than on the average Saturday during the previous three months,” Jacob said.