Majestic Research

We recognize the uniqueness of your investment models and your need for insightful, actionable research that provides answers to your specific questions. To that end, Majestic offers Primary Research capabilities that enable you to stress test your investment thesis, uncover relevant trends and build a foundation from which to make informed investment decisions.

Our Process

Majestic’s Primary Research capabilities extend across numerous sectors beyond our published syndicate coverage. Our team of specialists will employ an array of proactive datagathering techniques that will help uncover answers to your precise questions. These methods include:

• Survey capabilities (Web-based, telephone, and in-person).
• Expertise in questionnaire design, interviewing process, and analysis of data.
• Access to a diverse set of panel and industry experts, including Consumers, Business-to-Business, and Healthcare individuals who more accurately represent the target population.

Our Methodology

Our unique methodology adds timely transparency to what is happening in a company or sector, uncovering the story behind the story to answer the crucial questions that drive your investment performance.

Data

• How is a change in a retailer’s product strategy altering its in-store traffic, sales mix, and inventory levels? Are world commodity prices impacting its margins?

• Which competitive products is an upcoming drug launch most likely to disturb? What side effects might the drug have that could adversely affect sales?

• How might a slowing economy alter consumers’ back-to-school and holiday spending? Are discount retailers better positioned than department stores to weather an economic crunch?

Completed Primary Projects Include:

Consumer Tech: DELL

Healthcare: IMCL MRK SGP

Hardline Retail: AAP AZO BBY CC GME HD HOG LOW ODP OMX ORLY PETM PIR RSH SPLS WMT

Softlines: AEO ANF ANN ARO BID CACH COH CWTR DLIA GPS HOTT JCG JOSB LTD NWY TIF TLB WTSL ZUMZ

Video Games: GME

Macro Reports: Consumer Health Macro, Teen Tracking Survey

The Deliverables

The Majestic advantage lies in our ability to improve your financial performance by collecting and processing data from unique, proprietary sources, and merging these valuable insights into validated qualitative and quantifiable financial analysis. Primary Research is an additional information resource to add to this mix. It can be used alone or in conjunction with Majestic’s current unique data sources. Enabling you to:

• Test and validate investment hypotheses regarding a company, product or sector,
• Understand the “Why” behind a particular consumer/respondent behavior,
• Fill information gaps where secondary data is non-existent or prohibitively expensive to obtain,
• Quickly respond to events and market changes through first-hand research,
• Enhance data with qualitative information from industry sources and experts,
• Monitor trends and developments within an industry, and
• Identify issues in the channel related to inventory, supply, pricing or competitive positioning.