Financial Research: Consumer Technology
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What could you do with exclusive, real-time knowledge of consumer interest and vendor pricing? Our data-driven Consumer Technology research provides meaningful insight into real-time consumer preferences, giving you transparency into both volume and pricing by category, manufacturer and SKU. To judge consumer interest and vendor pricing, we mine vast amounts of data in real time from more than 26 million Internet shoppers. We then analyze the data to reveal the drivers that influence a company's financial performance and deliver it in a timely fashion for our company, category and macro reports. |  |
Data
To reveal these hidden drivers, we utilize massive pools of exclusive data and mining methodologies, including:
A panel of more than 20 million consumers whose purchasing behavior we can monitor in real time
Product SKU pricing from our internal web harvesting initiative of 500 million webpages monthly
European distributor data for printers, PCs, and networking
Access to 100% of eBay’s completed auctions for insight into new and used unit sales and ASPs for the US, the UK, and Germany
Market share data extrapolated from collection of online mass market top rankings websites
Companies We Cover
Syndicate Reports: AAPL, GRMN, LOGI, SNDK, TOM2
Custom Reports: NTGR, Consumer Tech Trends, Flat Panel TVs, Handsets, LCD TVs, Logitech Trends, PC Monitors, PC Processors, Video Cards
Delivered Information
In our syndicated reports for individual companies and technologies we analyze millions of points of data for:
- Rankings of the technology's most popular products
- Share of market activity by company
- ASP trends for companies and categories
- ASP per MB and average density for flash (by company and category)
- North American iPod unit volume and sales trends
- Percent of handsets with slots by flash category
- Garmin versus TomTom market share in North America
- Rankings of a company's most popular products
- Share of consumer electronics market activity
- Market share and ASP trends for dominant companies